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Since its founding in 1999, Zappos has grown to be the largest online shoe store. by the time the deal closed in early November, the deal was worth about $1.2 billion., The name Zappos is derived from the Spanish word zapatos, meaning shoes.
Zappos has expanded from shoes to handbags and purses, and has launched a second line of high-end shoes called Zappos Couture. Zappos also serves the niche shoe markets, including narrow and wide widths, hard-to-find sizes, American-made shoes, vegan shoes, and Zappos exclusives. The company's customer service reputation has been augmented through viral spreading as well, as customer service expert Micah Solomon noted in 2010: "Shoe merchant Zappos has benefited from Internet wildfire. When Zappos offered special return shipping assistance, beyond their company policies...the good word about the company spread quickly throughout the blogosphere.". Company culture and core values Zappos claims to place great emphasis on company culture and core values. The company publishes a "Culture Book" annually that is made up of contributions from employees describing what the company culture means to them. The company's culture focuses on making sure every interaction with the customer results in them saying, That was the best customer service I have ever had. Competitors
Sale to Amazon.com It was announced on July 22, 2009 that Amazon.com would buy Zappos for $940 million in a stock and cash deal. Owners of shares of Zappos were set to receive approximately 10 million Amazon.com shares, and employees would receive a separate $40 million in cash and restricted stock units. References